What Wix is (technical overview)
Wix is a managed website-building platform that combines hosting, design tools, and business features in one system. You build pages in a visual editor, publish to Wix’s hosting, and enable add-ons like ecommerce, bookings, marketing, and custom code—without managing servers or a traditional plugin stack.
You choose a template, add your pages, connect your domain, and press publish—Wix handles the infrastructure.
Site creation workflow: templates + editor + components
Wix provides many professionally designed templates and a block-based visual editor where you assemble pages using sections and elements (text, images, galleries, forms, buttons). You control global styles like typography and colours so the site stays consistent across pages.
Add a hero section, drop in a headline and button, then reuse the same design style on service pages and blog pages.
Two ways to build: no-code site vs developer site (Two-column layout #1)
Wix supports both “no-code/low-code” site building and deeper custom development. For developers, Wix offers Velo (a JavaScript-based development platform) to add custom logic, connect to data, and work with site APIs.
Option A: No-code / low-code build
Build pages visually, configure features in the dashboard, and extend with apps from the Wix App Market. This approach prioritises speed and ease of updates.
Best for: quick launches, solo founders, content sites, small businesses.
Option B: Velo developer build
Enable coding, write JavaScript to respond to visitor interactions, integrate APIs, and create data-driven pages. You can build more complex workflows while still using Wix hosting and core features.
Best for: custom logic, integrations, advanced forms, bespoke web apps.
A customer fills a form and your Velo code automatically saves it to a database and emails an admin notification.
Ecommerce: Wix Stores, checkout, payments, taxes and shipping
Wix ecommerce (via Wix Stores) covers essential store operations: product catalogues, variants, cart/checkout, order management, payment connections, and configurable tax/shipping settings. You can manage store policies and operational rules from the dashboard rather than relying on separate plugins.
Add a product with size variants, enable tax display messaging, configure shipping rules, and start accepting card payments at checkout.
Online bookings: appointments, classes, calendars and reminders
Wix includes scheduling software for service businesses to take appointments and manage clients from one place. You can define services, availability, staff calendars, and booking forms, then embed booking flows directly on your website. The booking calendar supports managing appointments, classes, and courses.
A yoga studio publishes a timetable page where clients pick a class time, submit details, and receive booking reminders.
SEO controls: URLs, meta tags, canonicals, redirects, structured data (Two-column layout #2)
Wix provides SEO tooling designed to make technical essentials manageable in a visual platform. You can customise URL slugs, update SEO settings (including meta tags), manage 301 redirects, and work with structured data and robots-related controls. Wix also highlights automatic sitemap handling and meta tag updates for impacted URLs.
On-page SEO configuration
Edit titles/descriptions, control URL structure and slugs, and apply SEO logic across similar page types to keep metadata consistent.
Goal: predictable, scalable SEO settings without editing every page manually.
Technical hygiene
Set up redirects for changed URLs, control canonicals and additional tags, and adjust structured data where needed.
Goal: reduce crawl waste and protect rankings during site changes.
You rename a service page and Wix keeps the old URL pointing to the new one using a 301 redirect, so users don’t hit a broken link.
Apps and integrations: extending Wix without rebuilding
Wix can be extended with apps and integrations to add features like email marketing, live chat, forms, analytics, and sales channels. For more customised needs, Velo can connect external APIs and automate workflows, blending “app-based” and “code-based” extension paths.
Install a marketing app for popups and email capture, then use Velo to sync captured leads to an external CRM.
Who Wix is best for
Wix is a strong fit when you want fast publishing, design flexibility, and business features (stores, bookings, SEO tools) in a single managed platform—while still having the option to add custom JavaScript logic via Velo as your requirements grow.
A small business launches quickly with a template, then later adds bookings and custom-coded lead routing as demand increases.
